Wella Professionals EIMI Rugged Texture 75ml
Wella Professionals EIMI Rugged Texture 75ml
Matte texture. Bold definition.
Effortless edge.
Wella Professionals EIMI Rugged Texture is a matte texturizing paste that delivers strong hold and definition for creating rugged, lived-in styles. Whether you're sculpting a tousled crop or adding grit to longer layers, this clay-based formula gives your hair a matte finish with flexible control. Ideal for achieving that “just-rolled-out-of-bed” look with polish and precision.
Key Features
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Hold Level 3: Strong hold for long-lasting, defined styles.
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Matte Finish: No shine—just raw, natural texture.
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Texturizing Clay Paste: Adds grip and structure to any style.
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Restylable: Allows reworking throughout the day without flaking.
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Compact Tube: Travel-friendly and easy to use.
Hair Types Best Suited For
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Ideal for short to medium-length hair.
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Works best on straight, wavy, or slightly curly textures.
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Suitable for fine to thick hair needing definition and control.
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Safe for color-treated and chemically processed hair.
How to Use
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Take a small amount and rub between your palms.
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Apply to dry hair, focusing on areas where you want texture and hold.
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Use fingers to shape, define, and separate strands.
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Add more product as needed for extra hold or volume.
Why You’ll Love It
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Creates rugged, textured styles with ease.
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Delivers strong hold without stiffness or shine.
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Perfect for messy, matte, or structured looks.
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Easy to apply and washes out effortlessly.
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Great for everyday styling or editorial edge.
Ingredients
Aqua (Water), Ceresin, Petrolatum, Copernicia Cerifera (Carnauba) Wax, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum (Fragrance), Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate, Disodium EDTA, Linalool, Citral, Eugenol, CI 42053.
Top 10 Frequently Asked Questions
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Can I use this product daily? Yes, it’s gentle enough for regular use and easy to wash out.
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Is it suitable for long hair? It works best on short to medium-length hair, but can add texture to longer styles too.
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Does it leave a shiny finish? No, it provides a matte finish for a natural, rugged look.
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Can I restyle my hair after applying it? Yes, the formula is reworkable throughout the day.
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Is it safe for color-treated hair? Absolutely! It’s formulated to be safe for colored and chemically treated hair.
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Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
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Will it make my hair greasy? No, it’s designed to add texture without greasiness or buildup.
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Can women use this product? Definitely! It’s suitable for all genders and styling preferences.
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How much product should I use? Start with a pea-sized amount and build up as needed.
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Can I combine it with other styling products? Yes, it layers well with other EIMI products like sprays or creams for customized styling.
Our Standard Delivery Service currently provides parcel delivery: within 2 working days from receipt of payment to New Zealand residents, Please note customers on the Rural Delivery Postal route will need to allow an extra three working days for delivery.
Delivery Notes
Please note that additional postage charges may apply if due to the size or the total weight of the order it needs to be split into separate parcels. Items currently unavailable (on backorder) are unable to be shipped internationally.
When reordering an item from a return, full postage rates apply to return the item, as well as to reorder. Any applicable taxes or duty charges are to be paid by the recipient of the package.
When receiving your delivery from the Courier, please ensure that the goods are not damaged before signing – this ensures that damage incurred during transportation are the liability of the Transporter and not you.
Refund Policy
We have a 30-day return policy
This means you have 30 days after receiving your item to request a return.
To be eligible for a return: Your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return: You can contact us at kurvesbeautybar@gmail.com. Returns need to be sent to the following address: [INSERT RETURN ADDRESS].
If your return is accepted, we’ll send you a return shipping label along with instructions on how and where to send your package. Items sent back without first requesting a return will not be accepted.
You can always contact us for any return questions at kurvesbeautybar@gmail.com.
Damages and Issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged, or incorrect so that we can resolve the issue.
Exceptions / Non-Returnable Items
Certain types of items cannot be returned, including perishable goods (food, flowers, plants), custom products (special orders, personalized items), and personal care goods (beauty products). We also do not accept returns for hazardous materials, flammable liquids, or gases.
Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
The fastest way to ensure you get what you want is to return your item and, once the return is accepted, make a separate purchase for the new item.
European Union 14-Day Cooling-Off Period
If the merchandise is shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason, without justification. The item must be in the same condition as received, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Refunds
We will notify you once we’ve received and inspected your return. If approved, you’ll be refunded on your original payment method within 10 business days. Please note that processing time may vary depending on your bank or credit card company.
If more than 15 business days have passed since your refund was approved, please contact us at kurvesbeautybar@gmail.com.